It’s a question that has troubled mankind since the beginning of the world… wide web.
How long should my copy be?
Should it be short and punchy, or long and highly detailed, or maybe somewhere in between?
After cogitating about it long and hard for many years, and evaluating numerous reports on the subject, Crockford Carlisle believe we have come up with the definitive answer…
It all depends.… Read more →
Think the humble email has run its course after four decades?
Do you believe that this uncool old-school tool (which even outdates the internet itself) is “old hat”?
Well you’d be quite wrong in your thinking.
As we are about to demonstrate, emails are far from humble when it comes to getting an outstanding response.… Read more →
We’ve had a great year, and it’s all thanks to you – our wonderful clients. Whether we’ve helped with your direct mail campaign, created your website, implemented your digital marketing strategy or designed your corporate brochure, we hope that we’ve made a positive contribution to the growth of your business in 2013.… Read more →
It’s been almost two months since Google launched its new Hummingbird algorithm with the promise that this update would allow its search engines to “get” the actual meaning behind a query, instead of zeroing in on the actual words themselves.
At the time, it really put a lot of SEO strategists into a spin.… Read more →
Most of us use Facebook for social interactions in our personal lives, but when it comes to utilising the platform or any other forms of social media to promote your businesses, the process and implementation can be intimidating.
You want to engage with your audience so that they feel an affinity for your brand and think of you first when making future purchases. … Read more →
I remember visiting my grandfather’s fruit shop after school when I was a kid. He seemed to have eyes everywhere – making sure that customers were being served quickly… checking that displays were topped up… that the cold drinks fridge was full… that the price signs were sitting up nicely and the whole place was appealing, friendly and tidy.… Read more →
I recently attended the Creative3 conference as a guest of Digital Brisbane, held at the QUT Gardens Point Campus.
This was the fourth year for the conference, and it brought together some of the worlds most accomplished and creative practitioners — with a focus on strategies for business growth.… Read more →
Yesterday I attended the inaugural Typism Inspiration Conference on the Gold Coast, a jam-packed one day event dedicated to the love of type and for ultimate type addicts. The event was founded by recognised tactile typographer and string art queen, Dominique Falla.… Read more →
When planned and executed correctly, direct response marketing can be a very profitable lead generation strategy – bringing in well qualified leads with a low customer acquisition cost.
Before we get into the three pillars on which a good direct response campaign stands, let’s talk about your objectives.… Read more →
As a digital marketing agency, we often talk to business owners who call for help with online lead generation. They know there is a demand for their products and services, but they are just not getting the volume of enquiries they should from their website.… Read more →