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How long should website copy be?

Posted on: February 4th, 2014 by Lawrie

It’s a question that has troubled mankind since the beginning of the world… wide web.

How long should my copy be?

Should it be short and punchy, or long and highly detailed, or maybe somewhere in between?

After cogitating about it long and hard for many years, and evaluating numerous reports on the subject, Crockford Carlisle believe we have come up with the definitive answer…

It all depends.

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All hail the ever-mighty email!

Posted on: February 4th, 2014 by Lawrie

Think the humble email has run its course after four decades?

Do you believe that this uncool old-school tool (which even outdates the internet itself) is “old hat”?

Well you’d be quite wrong in your thinking.

As we are about to demonstrate, emails are far from humble when it comes to getting an outstanding response.

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Merry Christmas from the CC Team

Posted on: December 17th, 2013 by Lawrie

We’ve had a great year, and it’s all thanks to you – our wonderful clients. Whether we’ve helped with your direct mail campaign, created your website, implemented your digital marketing strategy or designed your corporate brochure, we hope that we’ve made a positive contribution to the growth of your business in 2013.…

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How to keep your SEO humming along nicely… even in the Google Hummingbird era!

Posted on: December 16th, 2013 by Lawrie

It’s been almost two months since Google launched its new Hummingbird algorithm with the promise that this update would allow its search engines to “get” the actual meaning behind a query, instead of zeroing in on the actual words themselves.

At the time, it really put a lot of SEO strategists into a spin.…

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The 5 Golden Rules of social media for business

Posted on: December 9th, 2013 by Crockford Carlisle

Most of us use Facebook for social interactions in our personal lives, but when it comes to utilising the platform or any other forms of social media to promote your businesses, the process and implementation can be intimidating.

You want to engage with your audience so that they feel an affinity for your brand and think of you first when making future purchases. …

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Conversion Optimisation – How to maximise sales and enquiries from your website

Posted on: November 25th, 2013 by Jerry Crockford

I remember visiting my grandfather’s fruit shop after school when I was a kid. He seemed to have eyes everywhere – making sure that customers were being served quickly…  checking that displays were topped up…  that the cold drinks fridge was full…  that the price signs were sitting up nicely and the whole place was appealing, friendly and tidy.…

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Marketing and business planning – Creative 3 Conference

Posted on: November 7th, 2013 by Jerry Crockford

I recently attended the Creative3 conference as a guest of Digital Brisbane, held at the QUT Gardens Point Campus.

This was the fourth year for the conference, and it brought together some of the worlds most accomplished and creative practitioners — with a focus on strategies for business growth.…

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Print is not dead – think tactile

Posted on: September 5th, 2013 by Jenica Smith

Yesterday I attended the inaugural Typism Inspiration Conference on the Gold Coast, a jam-packed one day event dedicated to the love of type and for ultimate type addicts. The event was founded by recognised tactile typographer and string art queen, Dominique Falla.…

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Direct Response Marketing – The 3 things you must do to succeed

Posted on: September 4th, 2013 by Jerry Crockford

When planned and executed correctly, direct response marketing can be a very profitable lead generation strategy – bringing in well qualified leads with a low customer acquisition cost.

Before we get into the three pillars on which a good direct response campaign stands, let’s talk about your objectives.…

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Online lead generation: Why you must think like a customer

Posted on: September 3rd, 2013 by Jerry Crockford

As a digital marketing agency, we often talk to business owners who call for help with online lead generation. They know there is a demand for their products and services, but they are just not getting the volume of enquiries they should from their website.…

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